Distinguished Research Fellow                                      2022.1-now

School of Tourism Management, South China Normal University

Assistant Professor of Marketing                                  2019.1-2021.12

      School of Business, Sun Yat-Sen University

      Assistant Professor of Marketing                                   2017.2-2019.1 

      SolBridge International School of Business, South Korea   

Principles of Marketing (Undergraduate Course, English)

营销学原理 （本科课程，与王海忠合上）

营销管理前沿 （硕士课程，与王海忠、梁剑平合上）

营销学前沿专题（博士课程，与王海忠合上）

消费心理学前沿专题（博士课程，与梁剑平合上）

获奖：《以国家事业发展需要为导向的市场营销学博士生研究创新能力“教导型”培养模式》，中山大学校级教学成果奖一等奖（主要参与人）             2021

Awards and Grants

揭赟 (主持) 中国消费者碳减排的行为助推和激励机制探索，广东省哲学社会科学规划学科共建项目（项目批准号：GD24XGL050，起止年月：2024.7-2027.7）

揭赟 (主持) 为新而新：消费者对基于时间标签新鲜感的偏好及其机理探究, 国家自然科学基金青年科学基金项目(项目批准号71902198，批准金额：18万，起止年月：2020.01-2022.12，已结项)   

揭赟（主持）消费者对基于时间维度产生的"新"产品的偏好形成机理探究，广东省自然科学基金面上项目（项目批号2020A151501837，批准金额：10万，起止年月：2019.10-2022.9，已结项)

广东省海外博士后人才支持项目                                       2020

Dissertation Year Program Fellowship, University of California Riverside 2016

Chancellor's Distinguished Fellowship, University of California Riverside 2011-2016

参与项目:

国家自然科学基金委面上项目: 工作-家庭冲突下的道德困境与获得感 (项目批准号：72172161, 批准金额：50万，起止年月：2022.01-2025.12，项目主持人：赵新元)

国家自然科学基金委面上项目: 流行病突发情境下源于个体易感染心理的舆情滋生机制及信息披露效应研究 (项目批准号：72072191, 批准金额：48万，起止年月：2021.01-2024.12，项目主持人：王海忠)

国家自然科学基金委面上项目: 数据驱动的消费者在线违规行为鉴别与治理 (项目批准号：72071218, 批准金额：48万，起止年月：2021.01-2024.12，项目主持人：吴记)

国家自然科学基金委重点项目: 经济转型与国际化背景下品牌建设的理论创新研究 (项目批准号：71832015, 批准金额：215万，起止年月：2019.01-2023.12，项目主持人：王海忠)

Refereed Articles

Jie, Yun, Ben Haobin Ye, and Vincent Wing Sun Tung (2024), “Optimal Preannouncement Timing for Launching New Tourism Attractions,” Tourism Management, 100, 104837:https://url.scnu.edu.cn/record/view/index.html?key=abb07323c3f1d00ea6794fdf0965237b. (JCR Q1, 2023 Impact Factor 12.7, ABS 4)

Jie, Yun and Ye Li (2022), “Chronological Cues and Consumers’ Preference for Mere Newness,” Journal of Retailing, 98 (3), 527-41. (JCR Q1, Leading Journal in Retailing & Marketing, 2021 Impact Factor 11.19, ABS 4, Dissertation work)

Rapoport, A., Gisches, E. J., Seale, D. A., Kugler, T., and Jie, Y. (2022), “Package deals in multi-issue bilateral bargaining,” Journal of Behavioral Decision Making, 36(1), e2284, doi: https://doi.org/10.1002/bdm.2284 (JCR Q3, 2021 Impact Factor 2.508, ABS 3, correspondence author)

Jie, Yun (2022), “Frequency or Total Number? A Comparison of Different Presentation Formats on Risk Perception During COVID-19,” Judgment and Decision Making, 17(1), 215-236. (JCR Q2, 2021 Impact Factor, 2.5, ABS 3)

Jie, Yun (2020), “Older is better: Consumers prefer older drugs,” Psychology & Marketing, 37, 11: 1498-1510, https://doi.org/10.1002/mar.21395 (JCR Q1, 2022 Impact Factor 5.507, ABS 3)

Jie, Yun (2020), “Responding to Requests for Help: Effects of Payoff Schemes with Small Monetary Units,” Journal of Behavioral and Experimental Economics, 88, https://doi.org/10.1016/j.socec.2020.101582 (JCR Q3, 2021 Impact Factor 1.831, ABS 2. JoBEE is one of the top field journals in behavioral and experimental economics.)

Jie, Yun (2018), “Prepayment effect: Prepayment with clawback increases task participation,” Journal of Business Research, 92, 210-218. https://url.scnu.edu.cn/record/view/index.html?key=4e1284fc9a8a14508f499c827774bfe8 (JCR Q1, 2021 Impact Factor 10.969, ABS 3, Dissertation work.)

Jie, Yun, Ting-Jui Chou and Naichieh Chou (2012), “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Journal of Brand Management, 19 (6), 525–540. https://doi.org/10.1057/bm.2011.54 (JCR Q3, 2021 Impact Factor 4.35, ABS 2. This is my master’s thesis done in China.)

Chou, Ting-Jui, Bill Jie, and Laubie Li (2009), “Market entry timing and company performance: a study of listed companies in the People's Republic of China,” Problems and perspectives in management, 7 (1), 124-134. (ABS 1. This is my undergraduate’s thesis done in China.)

Refereed Proceedings

Jie, Yun (2021), “Frequency, probability, or total number? A comparison of different mathematically equivalent presentations’ effect on risk perception during COVID-19,” in Volume 49 of Advances in Consumer Research, 2021, Pages: 185-185. (2021.10.28-30)

Jie, Yun (2019), “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes Toward Money-Effort Exchange in a Prosocial Context,” in Asia-Pacific Conference of the Association for Consumer Research Proceeding Volume 12, Pages: 65-66. (2019.1.10-12)

Jie, Yun (2019), “Do People Understand That a Small Payment Actually Hurts Motivation? An Attempt to Reconcile Two Conflicting Findings,” in Asia-Pacific Conference of the Association for Consumer Research Proceeding Volume 12, Page 76 (working paper). (2019.1.10-12)

Jie, Joseph Yun (2017), “Loss Aversion as a Self-Commitment Device to Improve Eating Habits,” in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research, Pages: 689-691. (2017.10.26-29)

Jie, Joseph Yun and Ye Li (2016), “Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic,” in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 506-507. (2016.10.28)

Jie, Yun and Ye Li (2015), “Mere Newness Bias,” In D. C. Noelle, R. Dale, A. S. Warlaumont, J. Yoshimi, T. Matlock, C. D. Jennings, and P. P. Maglio (Eds.), Proceedings of the 37th Annual Conference of the Cognitive Science Society (pp. 992-996). Austin TX: Cognitive Science Society. (7.23-25) 

Working Papers

Multi-issue Bargaining in Two Different Cultures: An Experimental Comparison of Chinese and USA Students (with Amnon Rapoport and Darryl A. Seale)

Peer-Reviewed Conference Presentations

Jie, Yun, “Frequency, probability, or total number? A comparison of different mathematically equivalent presentations’ effect on risk perception during COVID-19,”

· Association for Consume Research (ACR) Conference, 2021.

· Annual Meeting of the Society for Judgment and Decision Making (SJDM), San Deigo, CA, 2021 (Poster*)

Jie, Yun and Ye Li, “Mere newness bias and discounting for past options,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), San Deigo, CA, 2021 (Poster*)

Jie, Yun and Ye Li, “Consumer Newness Preference,” Society for Consumer Psychology Annual Conference, Huntington Beach, CA, 2020 (Poster)

Jie, Yun, “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes toward Money-Effort Exchange in a Prosocial Context,” Asia Pacific ACR Conference, Ahmedabad, India, 2019

Jie, Yun, “Do people understand that a small payment actually hurts motivation? An attempt to reconcile two conflict findings,”

· Asia Pacific ACR Conference, Ahmedabad, India, 2019 (Poster)

· Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)

Jie, Yun and Ye Li, “Preferring Newer Options for Newness’s Sake,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)

Jie, Yun, “Loss Aversion as a Self-Commitment Device to Improve Eating Habits,” Association for Consume Research (ACR) Conference, San Diego, CA, 2017 

Jie, Yun and Ye Li, “Argumentum ad Novitatem: Mere newness as a choice heuristic,”

· Association for Consume Research (ACR) Conference, Berlin, Germany, 2016

· Behavioral Decision Research in Management (BDRM), Toronto, Ontario, Canada, 2016

· The Annual Whitebox Advisors Graduate Student Conference, Yale School of Management, New Haven, CT, 2016 (The Annual Whitebox Advisors Graduate Student Conference draws top doctoral students from around the world to present their research in the fields of Behavioral Economics, Behavioral Finance and Behavioral Marketing.)

· San Diego Marketing Camp, San Diego State University, San Diego, 2016 (Invited talk, presented by Ye Li)

Jie, Yun, “Using prepayment to motivate people to sign up,”

· Invited presentation* at Behavioral Insights Group workshop, Harvard Kennedy School, Boston, MA, 2016

· TEDxUCR, How to make our Present self become our Future self (Presented by Boris Maciejovsky)                                  

Jie, Yun and Ye Li, “Mere Newness Bias,” SPSP Judgment and Decision Making Preconference, Long Beach, CA, 2015 (Poster) 

Jie, Yun and Boris Maciejovsky, “Pay if You Miss: A Self-Control Mechanism,” Association for Consume Research (ACR) Conference, Baltimore, MD, 2014 (Poster)    

Jie, Yun, Ting-Jui Chou, and Fang-fang Li, “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Melbourne 2009 (Presented by Ting-Jui Chou).

Chou, Ting-Jui, Bill Jie, and Laubie Li, “Market Entry Timing and Company Performance: A Study of Listed Companies in Shanghai and Shenzhen, China,” Academy of International Business Southeast Asia Regional Conference, Hangzhou, China, 2007

Jie, Yun, “A Correlation Analysis Between Market Entry Timing and Company Performance of Listed Companies in Shanghai and Shenzhen, China,” First Annual Conference of Chinese Society for Management Modernization, Beijing, China, 2006

Other Invited Talks

贵州大学 （The Chinese Economists Society (CES) Annual Conference， Session Chair）                                                           2022

北京师范大学 (第四届中国行为与实验经济学论坛ChinaBEEF)           2022

上海财经大学（第三届中国行为与实验经济学论坛ChinaBEEF）          2021  

厦门大学，西南交通大学，北京大学国家发展研究院                    2019  

东北大学                                                          2018

Professional Service                               

SCP Reviewer 2016 & 2018      

ACR Competitive Paper Session Reviewer    2017-present                               

Membership                                             

Association for Consumer Research

Association for Psychological Science

Society for Judgment and Decision Making